Trump family-backed WLFI buys 4 ENS domains on inauguration day

On Jan. 19, World Liberty Financial, backed by Trump family, bought four Ethereum Name Services. Is this the first step to a historical crypto reign by Trump?

World Liberty Financial (WLFI), the crypto project backed by President-elect Donald Trump’s family, acquired four Ethereum (ETH) Name Service domain names just before his inauguration as the 47th President of the U.S.

Trump family-backed World Liberty Financial secures four high-profile ENS domains, including trumpcoin.eth, via secondary market transfers to their multisig wallet. Sourced from Etherescan by crypto.news.

The acquired domains include worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth. The first two domains are associated with WLFI and the Trump surname, while the latter two are tied to Donald Trump’s second son, Eric Trump, and third son, Barron Trump.

ENS is a decentralized domain name system built on the Ethereum blockchain, allowing human-readable addresses to be mapped to Ethereum wallet addresses. ENS simplifies complex wallet addresses by replacing them with easy-to-remember names. Users can rename their wallets and applications, as well as use them for blockchain-based websites.

High-profile ENS names, like trumpcoin.eth, are often bought for their brand value and to reduce the risk of errors when entering complicated wallet addresses.

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The purchase of the ENS domain names appears to be a secondary market purchase, meaning they must have been initially acquired by someone else. Looking at the details from Etherscan, they were directly transferred from another wallet to the World Liberty Multisig wallet using bulk delivery, as direct registrations generally do not allow for bulk transfer transactions.

Trump’s official introduction to crypto?

Interestingly, Donald Trump introduced the “Official” Trump token (TRUMP) just 48 hours earlier, on Jan. 18, 2025. The token is priced at $53.51 and has seen a trading volume of $44.44 billion in just 24 hours, as per CoinmarketCap.

WLFI’s recent purchase of the trumpcoin.eth domain falls in line with soon-to-be President Donald Trump’s head-fast “official” introduction to the crypto world. It is no mere coincidence that WLFI purchased these ENS domains just before Donald Trump was ready to be inducted as the 47th President of the United States.

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In a rather symbolic way, this act of buying ENS names for TRUMP coins like trumpcoin.eth in itself sends out a clear message to the whole crypto community as well as the world beyond that WLFI may be setting up Trump’s pro-crypto motion steps to secure his stake in the crypto market, especially as rumors have taken the air of a Trump executive order on crypto likely to be made national priority.

WLFI’s wallet holdings exhibit significant growth over the past months, culminating in a sharp increase on January 19th, reflecting the organization’s expanding crypto portfolio. Sourced from Dune by crypto.news.

WLFI has been deeply invested in cryptocurrencies. As per Coingecko, WLFI’s crypto portfolio holds Ethereum (ETH), Chainlink (LINK), Aaave (AAVE), and Ondo (ONDO), to name a few.

Earlier, in December 2024, WLFI also swapped around $10 million Coinbase wrapped Bitcoin (cbBTC) to wrapped Bitcoin (WBTC). While the political fuel is churning, the PolitiFi sector, a meme coin sector tied to political events, is up by 115.7% in the last 24 hours, with a market cap of $14.1 billion.

Read more: Will Trump’s inauguration ignite an unforeseen crypto market boom?

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