How Prediction Markets Are Becoming an Information Source for US Voters

A Paradigm-Echelon Insights poll of 1,000 likely voters revealed that over one-third already use prediction markets, whether it’s to place bets or check odds.

The findings arrive as prediction market open interest recently reached a record high of $1.3 billion, driven by surging user adoption on platforms like Polymarket and Kalshi.

Why it matters:

• Prediction markets are shifting from niche trading venues into mainstream information tools used by tens of millions of Americans.
• 19% of respondents browsed odds without placing bets, per Paradigm, positioning these platforms as information tools.
• The space has also attracted significant interest from institutions and Wall Street.

The details:

• According to the survey, 36% of voters already use prediction markets. 11% of respondents placed bets, 19% browsed odds only, and 6% did both.
• 38% of voters ages 18-34 placed money on outcomes, compared to just 3% of those 65 and older.
• Black and Hispanic voters reported higher usage rates than white voters.
• Men participated at 46%, compared with 31% for women.
• 35% of respondents backed that prediction markets should be legal, while 24% favored legalization in some instances.

The big picture:

• Prediction market open interest hit a record in March 2026, with Kalshi and Polymarket posting a combined $5.1 billion in spot volume last week.
• Prediction platforms have faced scrutiny over alleged insider trading, while regulators have pushed back against contracts tied to war and violence.

The post How Prediction Markets Are Becoming an Information Source for US Voters appeared first on BeInCrypto.

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