NFT sales surge to $574 million in July, second-highest in 2025

Non-fungible token (NFT) sales surged to over $574 million in July, marking the second-highest monthly volume this year, according to data from NFT tracker CryptoSlam.

The figure represents a 47.6% increase from June’s $388.9 million but trails January’s $678.9 million, the highest recorded monthly sales volume in 2025.

The number of transactions dipped from 5.5 million to five million, a 9% drop month-over-month. However, the average sale value climbed to $113.08, the highest in six months, suggesting growing appetite for higher-value assets.

Unique buyers dropped to 713,085, down 17% from July’s 860,134, while unique sellers increased to 405,505, up 9% month-on-month. The imbalance suggests buyers are consolidating, with fewer participants making larger purchases.

According to NFT Price Floor, the overall market capitalization for the NFT sector is over $8 billion, up 21% from its valuation of $6.6 billion on July 24.

Top 10 NFT collections by market capitalization. Source: NFT Price Floor

Ethereum-based collections dominate the NFT space in July

In July, Ether (ETH) surged to over $3,900, a 62% increase from its Aug. 1 price of around $2,400. At the time of writing, ETH maintains a price above $3,800.

The asset’s rally also influenced an increase in valuations for Ethereum-based collections. In the last 30 days, NFT Price Floor data shows that all of the top 10 collections by market capitalization are Ethereum-based NFTs.

In terms of total value traded in 30 days, CryptoPunks led the list with over $69.2 million, according to NFT Price Floor. Pudgy Penguins followed with $55.5 million, while the Polygon-based Courtyard NFTs held the third spot with $23.8 million.

Growth-wise, Pudgy Penguins outpaced even CryptoPunks in July. The collection showed a remarkable 65.44% increase in floor prices. This eclipses the performance of other blue-chip collections like the Bored Ape Yacht Club (BAYC) or the Mutant Ape Yacht Club (MAYC).

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Ethereum blockchain records $275 million in NFT sales

Ethereum continued to dominate blockchain-based NFT activity, with $275.6 million in sales. This marks a 56% growth in the last 30 days, according to CryptoSlam. Bitcoin and Polygon followed, recording $74.3 million and $71.6 million, respectively.

Meanwhile, Cardano showed the most significant percentage growth at 102%, while Solana saw modest gains of 8%.

Despite being one of the top blockchains by NFT sales, Polygon’s sales volume fell by 51.1% compared to the previous month. In addition, the data showed that BNB Chain had a 54% decrease in sales.

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