House of Cards: NFT industry braces for impact as activity slows, marketplaces collapse

As the crypto market prepares for turbulence amid the tariff wars, the NFT market seems to be in a worse position.

Trading volumes are declining and marketplaces shutting down.

The once-hyped world of non-fungible tokens, which analysts once boldly projected could balloon to over $264 billion by 2032, now seems to be limping along. Weekly trading volumes have been falling like dominoes for weeks, scaring off capital and dragging the market back to levels not seen since its explosive 2020 debut.

Art NFTs yearly trading volume and sales count | Source: DappRadar

Blockchain analytics firm DappRadar shows that trading volumes in 2021 were riding high, hitting nearly $3 billion.

Fast-forward to the first quarter of 2025. That figure has nosedived 93% to just $23.8 million as “active traders have vanished,” blockchain analyst Sara Gherghelas noted.

“This rapid growth coincided with global shifts driven by the COVID-19 pandemic, accelerating the adoption of digital platforms and pushing artists to explore innovative methods of engaging with their audiences. However, three years later, the hype around Art NFTs has significantly decreased.”

Sara Gherghelas

The data backs her up. In 2024, trading volume dropped nearly 20% from the year prior, while total sales declined 18%. As Gherghelas put it in her 2025 research, it was “one of the worst-performing years since 2020.”

Still speculative assets

In an interview with crypto.news, OutsetPR’s legal officer Alice Frei implied that regulation is still a mess as “governments are still undecided on how to classify NFTs.”

In the U.S., they’re often treated like securities, meaning platforms must walk a legal tightrope. In the U.K., they’re seen more like collectibles under intellectual property law.

“These are examples of leading countries with clear cryptocurrency regulations; in many other countries, the situation is even more uncertain. This lack of regulatory clarity creates an environment that is ripe for fraud and erodes investor confidence. Until there is more consistency, NFT adoption will remain stagnant.”

Alice Frei

Frei also highlighted a deeper issue: beyond the worlds of cryptocurrency and gaming, NFTs are still “trying to prove that they offer real value.”

“In theory, they could revolutionize several industries — think concert tickets that prevent scalping, digital IDs for online verification, or property deeds stored on the blockchain. But in practice, most NFTs are still largely speculative assets.”

Alice Frei

Speaking of gaming, where NFTs have the most potential for mainstream use, their adoption is also struggling, Frei pointed out, recalling that Ubisoft’s Project Quartz, an attempt to integrate NFTs into AAA games, was met with “resistance from players, forcing the company to shut it down.”

Frei notes that gamers are “hesitant about digital assets that feel more like currency than a genuine addition to their experience.”

You might also like: What is an NFT? A complete guide to non-fungible tokens

Revolving door

If the data wasn’t already bleak, March brought more bad news: a string of marketplace shutdowns added fuel to the fire. Among them, South Korean tech giant LG shut down its LG Art Lab, which was launched just three years ago at the height of the NFT mania. The company didn’t share detailed reasons, only saying that “it is the right time to shift our focus and explore new opportunities.”

Just a week later, X2Y2 — a former OpenSea rival that once boasted $5.6 billion in lifetime volume — also ceased its operations, citing a “90% shrinkage of NFT trading volume from its peak in 2021” and struggles to remain competitive in the space.

Then came Bybit. The crypto exchange, still reeling from a $1.46 billion theft linked to North Korea-affiliated hackers, quietly closed its platform.

Emily Bao, head of web3 at Bybit, said the decision would allow the company to “enhance the overall user experience while concentrating on the next generation of blockchain-powered solutions.”

Amid the wave of closures, Frei says the NFT market now “feels like a revolving door.”

“Take Bored Ape Yacht Club, for example – once the pinnacle of NFT status, its prices have dramatically dropped. At the peak, a single Bored Ape sold for $400,000, but now some are barely fetching $50,000. The problem lies in the fact that many NFT projects rely on hype rather than actual utility. If people cannot see long-term value, they are unlikely to return.”

Alice Frei

Last hope

Coinbase, too, seems to be pulling back. While it hasn’t officially shut down its NFT platform, all signs suggest it’s shifting focus. During an earnings call in early 2023, President and COO Emilie Choi indicated that the company sees “medium and long-term opportunities” in NFTs. But its real focus seems to be behind Base, its layer-2 blockchain network.

Coinbase declined to comment on its position as NFT activity continues to decline, despite multiple requests from crypto.news.

The OutsetPR legal officer thinks that with the market’s current trajectory, smaller platforms are unlikely to weather the storm. “Smaller platforms will continue to shut down, leaving only a few dominant players like OpenSea and Blur,” she said.

She explained that the shift is being driven by two major forces. First, tighter regulations are on the horizon, which will likely bring an end to the “Wild West days of NFTs.” Second, the gaming sector may offer NFTs a lifeline—but it’s still a narrow one. As Frei puts it, gaming may be NFTs’ “last hope,” though developers will still need to avoid “pay-to-win mechanics that could turn players away.”

“The hype is over. If NFTs are to survive, they will need to prove that they offer more than just expensive pictures on the blockchain,” Frei concluded.

Read more: NFT sales slip 5.3% to $100.9m, Bitcoin NFT sales drop 30%

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