Coinbase buys Cobie’s UpOnly NFT for $25 million, signaling show revival

Key Takeaways

• Coinbase bought Cobie’s UpOnly NFT for $25 million in USDC, securing rights to compel an eight-episode UpOnlyTV season.
• Burning the NFT could launch a new season within three months, according to its metadata.

Coinbase has purchased the UpOnly NFT from crypto influencer Cobie for $25 million in USDC, according to blockchain data.

The NFT serves as an “admission ticket” that allows the holder to demand an eight-episode season of UpOnlyTV, the once-popular crypto talk show co-hosted by Cobie and Ledger Status.

The NFT’s on-chain description states that burning it would trigger a new UpOnlyTV season within three months. It also specifies that the purchase conveys no sponsorship rights and permits the hosts to ignore or mock the buyer during the show’s run.

Coinbase’s acquisition has stirred speculation across crypto circles that the exchange may be planning a revival or branded adaptation of UpOnlyTV, though neither Coinbase nor Cobie has publicly commented on the move or the NFT’s intended use.

UpOnlyTV rose to prominence during the last bull market for its unscripted interviews with leading figures in crypto.

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