100% Ethereum: Joseph Lubin on His Ecosystem

Amid the growing interest in SharpLink Gaming (SBET), a public company accumulating Ethers (ETH), the company’s owner Joseph Lubin, founder of Ethereum heavyweight Consensys, sheds some light on the elements of his strategy.

ETH, SBET, LINEA are “100% Ethereum,” Joseph Lubin says

Three assets — Ether (ETH), the core cryptocurrency of the eponymous blockchain, LINEA, an upcoming token of Ethereum-based zkEVM L2 Linea, SharpLink Gaming (SBET) — do have something in common. As explained by Joseph Lubin, all three are “100% Ethereum.”

Wot?!?!?!

What do LINEA, ETH and SBET have to do with one another — other than each being 100% Ethereum, obvi? https://t.co/PDMkmGnMeF

— Joseph Lubin (@ethereumJoseph) July 12, 2025

This statement was Lubin’s answer to the statement of Declan Fox, a founding member and Product Lead of Linea, the zkEVM rollup by Consensys.

Fox announced that all three assets — SBET stocks, ETH cryptocurrency and LINEA to-be-launched token — are aligned and contributing to Ethereum’s (ETH) ecosystem success:

Linea is Ethereum and LINEA, ETH, and SBET will work together to make Ethereum the future of global trust

As covered by U.Today previously, in June 2025, Joseph Lubin hinted at SharpLink Gaming (SBET) potentially morphing into a cryptocurrency token. He also confirmed the ambitions to launch cryptocurrency assets for Linea L2 and Decentralized Infrastructure Network (DIN), a distributed spin-off of Consensys RPC node provider Infura.

While LINEA is definitely the next one on the list, DIN might follow it, Lubin shared. However, the timelines for both launches are unclear.

Ethereum spot ETFs close to six-month AUM record

Lubin’s Consensys is making headlines with its new venture SharpLink Gaming (SBET) that is accumulating Ethers, not unlike Strategy does with Bitcoin (BTC). Traded on NASDAQ, SBET shares provide institutional investors with exposure to ETH price volatility with no necessity to physically hold Ether.

Yesterday, SharpLink Gaming (SBET) purchased another portion of 10,000 Ethers (ETH) directly from Ethereum Foundation. SBET prices are up by 17.15% on the premarket.

Institutions are also betting big on another opportunity to invest in Ether (ETH). Spot Ethereum ETFs in the U.S. secured an unmatched inflow this week.

Spot Ethereum ETFs AUM more than doubled in the last three months, reaching $10.51 billion in fiat equivalent. This is the highest volume since mid-January.

Source