Viral Crypto-Native Drink Rekt Now in 7-Eleven

Ekaterina Bogatyreva

Rekt Drinks, a sparkling water brand known in Web3 circles, is expanding into retail. Its Liquidated Lime flavor will be available for the first time in select 7-Eleven stores across Southern California starting in June 2025.

Previously sold only through limited online drops, Rekt has distributed over 500,000 cans across three releases. Its most recent online drop in June 2025, offering 180,000 cans, sold out in 17 minutes.

The brand combines physical beverage sales with digital elements, including a meme-aesthetic, Web3 loalty. Each can includes access to DRANK Points, which can be exchanged for $REKT Coin, digital collectibles, and deeper community status.

To promote the launch, Rekt will host events at three 7-Eleven locations in Los Angeles from June 19 to 21. Each day, the first 50 buyers of a $10 four-pack will receive $REKT Coins worth about $100.

Rekt is linked to the Rektguy NFT collection and uses $REKT Coin, a brand-focused cryptocurrency. Public figures such as Snoop Dogg, Steve Aoki, and Gary Vaynerchuk are among the known holders of Rektguy NFTs.

Rekt targets Gen Z and millennials with flavored sparkling water, bold aesthetic, memes and integrates token-powered universe that rewards participation for customer engagement.

Image: Freepik

Source