• bitcoinBitcoin (BTC) $ 105,828.00
  • ethereumEthereum (ETH) $ 2,409.41
  • tetherTether (USDT) $ 1.00
  • xrpXRP (XRP) $ 2.17
  • bnbBNB (BNB) $ 645.96
  • solanaSolana (SOL) $ 146.27
  • usd-coinUSDC (USDC) $ 0.999818
  • tronTRON (TRX) $ 0.278779
  • dogecoinDogecoin (DOGE) $ 0.158137
  • staked-etherLido Staked Ether (STETH) $ 2,407.13
  • cardanoCardano (ADA) $ 0.540533
  • wrapped-bitcoinWrapped Bitcoin (WBTC) $ 105,690.00
  • hyperliquidHyperliquid (HYPE) $ 37.34
  • bitcoin-cashBitcoin Cash (BCH) $ 511.42
  • wrapped-stethWrapped stETH (WSTETH) $ 2,905.75
  • suiSui (SUI) $ 2.68
  • chainlinkChainlink (LINK) $ 12.86
  • leo-tokenLEO Token (LEO) $ 8.91
  • usdsUSDS (USDS) $ 0.999685
  • avalanche-2Avalanche (AVAX) $ 17.05
  • stellarStellar (XLM) $ 0.224917
  • the-open-networkToncoin (TON) $ 2.79
  • shiba-inuShiba Inu (SHIB) $ 0.000011
  • wethWETH (WETH) $ 2,407.70
  • whitebitWhiteBIT Coin (WBT) $ 44.07
  • litecoinLitecoin (LTC) $ 83.19
  • binance-bridged-usdt-bnb-smart-chainBinance Bridged USDT (BNB Smart Chain) (BSC-USD) $ 1.00
  • wrapped-eethWrapped eETH (WEETH) $ 2,580.69
  • hedera-hashgraphHedera (HBAR) $ 0.144290
  • moneroMonero (XMR) $ 312.67
  • ethena-usdeEthena USDe (USDE) $ 0.999627
  • bitget-tokenBitget Token (BGB) $ 4.51
  • polkadotPolkadot (DOT) $ 3.28
  • coinbase-wrapped-btcCoinbase Wrapped BTC (CBBTC) $ 105,737.00
  • uniswapUniswap (UNI) $ 6.88
  • aaveAave (AAVE) $ 263.10
  • pepePepe (PEPE) $ 0.000009
  • pi-networkPi Network (PI) $ 0.485334
  • daiDai (DAI) $ 0.999754
  • ethena-staked-usdeEthena Staked USDe (SUSDE) $ 1.18
  • okbOKB (OKB) $ 49.08
  • aptosAptos (APT) $ 4.57
  • blackrock-usd-institutional-digital-liquidity-fundBlackRock USD Institutional Digital Liquidity Fund (BUIDL) $ 1.00
  • bittensorBittensor (TAO) $ 319.46
  • jito-staked-solJito Staked SOL (JITOSOL) $ 177.34
  • internet-computerInternet Computer (ICP) $ 4.71
  • nearNEAR Protocol (NEAR) $ 2.03
  • crypto-com-chainCronos (CRO) $ 0.079688
  • ethereum-classicEthereum Classic (ETC) $ 15.97
  • susdssUSDS (SUSDS) $ 1.06
  • ondo-financeOndo (ONDO) $ 0.738101
  • usd1-wlfiUSD1 (USD1) $ 1.00
  • kaspaKaspa (KAS) $ 0.073525
  • fasttokenFasttoken (FTN) $ 4.43
  • mantleMantle (MNT) $ 0.561690
  • tokenize-xchangeTokenize Xchange (TKX) $ 23.52
  • gatechain-tokenGate (GT) $ 15.34
  • cosmosCosmos Hub (ATOM) $ 3.95
  • vechainVeChain (VET) $ 0.020286
  • fetch-aiArtificial Superintelligence Alliance (FET) $ 0.662658
  • official-trumpOfficial Trump (TRUMP) $ 8.56
  • lombard-staked-btcLombard Staked BTC (LBTC) $ 104,182.00
  • skySky (SKY) $ 0.077430
  • arbitrumArbitrum (ARB) $ 0.326809
  • polygon-ecosystem-tokenPOL (ex-MATIC) (POL) $ 0.177276
  • render-tokenRender (RENDER) $ 3.06
  • sei-networkSei (SEI) $ 0.281015
  • ethenaEthena (ENA) $ 0.252749
  • quant-networkQuant (QNT) $ 102.97
  • filecoinFilecoin (FIL) $ 2.20
  • jupiter-perpetuals-liquidity-provider-tokenJupiter Perpetuals Liquidity Provider Token (JLP) $ 4.41
  • algorandAlgorand (ALGO) $ 0.171650
  • first-digital-usdFirst Digital USD (FDUSD) $ 0.998207
  • usdtbUSDtb (USDTB) $ 0.999993
  • binance-peg-wethBinance-Peg WETH (WETH) $ 2,407.13
  • worldcoin-wldWorldcoin (WLD) $ 0.850098
  • kucoin-sharesKuCoin (KCS) $ 11.03
  • binance-staked-solBinance Staked SOL (BNSOL) $ 155.25
  • jupiter-exchange-solanaJupiter (JUP) $ 0.426962
  • usdt0USDT0 (USDT0) $ 1.00
  • nexoNEXO (NEXO) $ 1.21
  • flare-networksFlare (FLR) $ 0.017135
  • rocket-pool-ethRocket Pool ETH (RETH) $ 2,745.30
  • triniqueTNQ (TNQ) $ 10.26
  • kelp-dao-restaked-ethKelp DAO Restaked ETH (RSETH) $ 2,521.23
  • fartcoinFartcoin (FARTCOIN) $ 1.06
  • polygon-bridged-usdt-polygonPolygon Bridged USDT (Polygon) (USDT) $ 0.999975
  • bonkBonk (BONK) $ 0.000014
  • spx6900SPX6900 (SPX) $ 1.10
  • injective-protocolInjective (INJ) $ 10.22
  • binance-bridged-usdc-bnb-smart-chainBinance Bridged USDC (BNB Smart Chain) (USDC) $ 1.00
  • blockstackStacks (STX) $ 0.637212
  • sonic-3Sonic (S) $ 0.300013
  • xdce-crowd-saleXDC Network (XDC) $ 0.058285
  • virtual-protocolVirtuals Protocol (VIRTUAL) $ 1.44
  • celestiaCelestia (TIA) $ 1.35
  • optimismOptimism (OP) $ 0.533787
  • pax-goldPAX Gold (PAXG) $ 3,347.56
  • paypal-usdPayPal USD (PYUSD) $ 0.999409
  • pudgy-penguinsPudgy Penguins (PENGU) $ 0.014720
  • kaiaKaia (KAIA) $ 0.157452
  • mantle-staked-etherMantle Staked Ether (METH) $ 2,575.66
  • syrupusdcSyrupUSDC (SYRUPUSDC) $ 1.11
  • stakewise-v3-osethStakeWise Staked ETH (OSETH) $ 2,527.31
  • solv-btcSolv Protocol BTC (SOLVBTC) $ 105,813.00
  • wbnbWrapped BNB (WBNB) $ 645.92
  • arbitrum-bridged-wbtc-arbitrum-oneArbitrum Bridged WBTC (Arbitrum One) (WBTC) $ 105,819.00
  • tether-goldTether Gold (XAUT) $ 3,336.46
  • story-2Story (IP) $ 2.85
  • maal-chainMaal Chain (MAAL) $ 0.082632
  • renzo-restaked-ethRenzo Restaked ETH (EZETH) $ 2,543.67
  • clbtcclBTC (CLBTC) $ 104,054.00
  • immutable-xImmutable (IMX) $ 0.425155
  • dogwifcoindogwifhat (WIF) $ 0.790563
  • the-graphThe Graph (GRT) $ 0.079717
  • vaultaVaulta (A) $ 0.475321
  • jupiter-staked-solJupiter Staked SOL (JUPSOL) $ 163.53
  • msolMarinade Staked SOL (MSOL) $ 190.81
  • pancakeswap-tokenPancakeSwap (CAKE) $ 2.24
  • jito-governance-tokenJito (JTO) $ 2.07
  • ousgOUSG (OUSG) $ 111.64
  • liquid-staked-ethereumLiquid Staked ETH (LSETH) $ 2,599.28
  • curve-dao-tokenCurve DAO (CRV) $ 0.502706
  • flokiFLOKI (FLOKI) $ 0.000070
  • usdx-money-usdxStables Labs USDX (USDX) $ 0.998193
  • theta-tokenTheta Network (THETA) $ 0.654530
  • aerodrome-financeAerodrome Finance (AERO) $ 0.754727
  • ondo-us-dollar-yieldOndo US Dollar Yield (USDY) $ 1.09
  • lido-daoLido DAO (LDO) $ 0.702810
  • ronin-bridged-weth-roninRonin Bridged WETH (Ronin) (WETH) $ 2,407.18
  • jasmycoinJasmyCoin (JASMY) $ 0.012723
  • solv-protocol-solvbtc-bbnSolv Protocol Staked BTC (XSOLVBTC) $ 105,221.00
  • galaGALA (GALA) $ 0.013400
  • ethereum-name-serviceEthereum Name Service (ENS) $ 18.03
  • zcashZcash (ZEC) $ 36.79
  • usual-usdUsual USD (USD0) $ 0.997699
  • bittorrentBitTorrent (BTT) $ 0.00000060
  • iotaIOTA (IOTA) $ 0.151284
  • wrapped-hypeWrapped HYPE (WHYPE) $ 37.32
  • saros-financeSaros (SAROS) $ 0.219330
  • the-sandboxThe Sandbox (SAND) $ 0.231453
  • pyth-networkPyth Network (PYTH) $ 0.098207
  • newton-projectAB (AB) $ 0.008477
  • tbtctBTC (TBTC) $ 106,011.00
  • syrupMaple Finance (SYRUP) $ 0.506062
  • tezosTezos (XTZ) $ 0.518040
  • pendlePendle (PENDLE) $ 3.29
  • raydiumRaydium (RAY) $ 2.02
  • super-oethSuper OETH (SUPEROETH) $ 2,405.59
  • l2-standard-bridged-weth-baseL2 Standard Bridged WETH (Base) (WETH) $ 2,407.65
  • walrus-2Walrus (WAL) $ 0.385324
  • falcon-financeFalcon USD (USDF) $ 0.999982
  • mantle-restaked-ethMantle Restaked ETH (CMETH) $ 2,571.56
  • bitcoin-svBitcoin SV (BSV) $ 25.50
  • cgeth-hashkey-cloudcgETH Hashkey Cloud (CGETH.HASH) $ 2,522.07
  • flowFlow (FLOW) $ 0.315870
  • bitcoin-avalanche-bridged-btc-bAvalanche Bridged BTC (Avalanche) (BTC.B) $ 105,760.00
  • arbitrum-bridged-weth-arbitrum-oneArbitrum Bridged WETH (Arbitrum One) (WETH) $ 2,407.18
  • true-usdTrueUSD (TUSD) $ 0.997795
  • coredaoorgCore (CORE) $ 0.485792
  • chain-2Onyxcoin (XCN) $ 0.014250
  • apecoinApeCoin (APE) $ 0.585486
  • decentralandDecentraland (MANA) $ 0.241693
  • ripple-usdRipple USD (RLUSD) $ 0.999960
  • thorchainTHORChain (RUNE) $ 1.29
  • movementMovement (MOVE) $ 0.172527
  • staked-hypeStaked HYPE (STHYPE) $ 37.31
  • bridged-usdc-polygon-pos-bridgeBridged USDC (Polygon PoS Bridge) (USDC.E) $ 0.999818
  • beldexBeldex (BDX) $ 0.061445
  • apenftAPENFT (NFT) $ 0.00000044
  • usddUSDD (USDD) $ 0.999926
  • kavaKava (KAVA) $ 0.395603
  • dexeDeXe (DEXE) $ 7.34
  • hashnote-usycCircle USYC (USYC) $ 1.09
  • binance-peg-dogecoinBinance-Peg Dogecoin (DOGE) $ 0.158166
  • usdbUSDB (USDB) $ 0.994213
  • heliumHelium (HNT) $ 2.17
  • morphoMorpho (MORPHO) $ 1.28
  • venomVenom (VENOM) $ 0.190924
  • dog-go-to-the-moon-runeDog (Bitcoin) (DOG) $ 0.003979
  • compound-governance-tokenCompound (COMP) $ 42.16
  • starknetStarknet (STRK) $ 0.109854
  • kaitoKAITO (KAITO) $ 1.59
  • based-brettBrett (BRETT) $ 0.038769
  • ketKet (KET) $ 0.383348
  • reserve-rights-tokenReserve Rights (RSR) $ 0.006569
  • conflux-tokenConflux (CFX) $ 0.073698
  • dydx-chaindYdX (DYDX) $ 0.495847
  • stader-ethxStader ETHx (ETHX) $ 2,558.46
  • ether-fi-staked-ethether.fi Staked ETH (EETH) $ 2,405.66
  • mantle-bridged-usdt-mantleMantle Bridged USDT (Mantle) (USDT) $ 0.999074
  • neoNEO (NEO) $ 5.24
  • elrond-erd-2MultiversX (EGLD) $ 12.94
  • ecasheCash (XEC) $ 0.000018
  • mog-coinMog Coin (MOG) $ 0.00000091
  • telcoinTelcoin (TEL) $ 0.003842
  • axie-infinityAxie Infinity (AXS) $ 2.13
  • build-onBUILDon (B) $ 0.350716
  • aioz-networkAIOZ Network (AIOZ) $ 0.294295
  • polygon-pos-bridged-dai-polygon-posPolygon PoS Bridged DAI (Polygon POS) (DAI) $ 0.999954

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams

0 19

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams

Streaming media juggernaut Netflix has announced plans to use generative AI to deploy interactive adverts to subscribers within streams on its platform.

According to a report in industry trade publication Media Play News, Netflix plans to deploy generative AI across its midroll and pause ad formats, starting next year.

The streamer, which launched its own in-house ad platform earlier this year, said it was working towards more “creative” ads from its in-house team, thanks to the use of new ad tech that it is still working on.

Trade paper The Hollywood Reporter reported that the new ad product would use generative AI to associate advertiser copy and adverts with relevant programming on its service.

The ads will be restricted to subscribers on Netflix’s most affordable tier, which uses an ad-supported model that launched in 2022. There are currently 94 million subscribers at this level worldwide, of the 300 million total subscribers Netflix reported in its Q4 2024 earnings.

Amy Reinhard, president of advertising at Netflix, claimed that Netflix subscribers “pay as much attention to midroll ads as they do to the shows and movies themselves.” She added that the streaming service has “the most engaged audience anywhere,” with ad-supported subscribers spending an average of 41 hours a month on the platform.

Decrypt has reached out to Netflix for comment, and will update this article should they respond.

This isn’t the company’s first use of generative AI; earlier this month it announced a partnership with ChatGPT creator OpenAI to develop an AI-powered search feature that will enable viewers to request personalized recommendations using natural language.

Advertising and AI

Like many creative industries, advertisers have been grappling with the emergence of generative AI and its implications.

British broadcaster ITV, for example, has rolled out a generative AI ad production service intended to “make advertising more accessible to small businesses.” Last year, the BBC announced plans to use AI to create marketing materials for sci-fi show “Doctor Who,” only to abandon them in the face of complaints from viewers.

Netflix plans to roll out the new AI-generated ads in 2026 to all countries that offer its ad-supported subscription plan.

Expect to see plenty of testing before then, as Netflix aims to double its ad revenue in 2025.

Source

Leave A Reply

Your email address will not be published.