European champion, PSG taps RTB Digital to launch Web3 fan platform

Football powerhouse, Paris Saint-Germain (PSG), has entered into a partnership with Web3 firm RTB Digital, launching an initiative off the pitch. According to reports, the partnership has birthed a digital platform for its fans called PSG World.

The launch of the PSG World platform was announced earlier, with the platform going live just before the UEFA Champions League final, where its men’s team came out victorious in a 5-0 victory over Italian side Internazionale.

According to the club, the latest initiative is a push forward in its strategy to strengthen the relationship between its fans across the world. The platform was also designed to act as a forum for members.

PSG launches new platform to strengthen fan relationships

According to the football club, the platform will provide a home for its supporters to share their pre-match and post-match thoughts, acting as a commentary center for the fans. Users will also be able to co-create content, access exclusive media, and build global connections around their football club.

Speaking at the Bitcoin Conference in 2025, Pär Helgosson, Head of PSG Labs, discussed the vision of the French club for PSG World.

The discussion also involved other prominent members of the crypto community, including the founder and CEO of Roundtable, James Heckman, and Managing Partner at Blockchain Founders Fund, Aly Madhavji.

“As we look ahead, our mission is to deepen our connection with fans — not just in France, but around the world,” Pär Helgosson said. “And that means meeting them where they are, online, on-chain, and in their culture.”

Helgosson also added that one of the issues of today is that clubs don’t try enough to own their audience data, and PSG is planning to fix it with the new platform. “We have all these fans running for us but they’re not always on our platforms,” he said. “The challenge is to build a direct channel — to capture more data, understand our fans better, and engage them in more relevant ways.”

According to the club, the platform will be powered by RTB, a SaaS technology company providing full-stack, white-label community and infrastructure for brands, journalists, and creators. RTB’s vision fulfills the dream of premium brands by uniting them under a single Web3 SaaS platform. The architecture also offers an array of features, tools, and distribution assets, which are already being used by several partners.

Helgosson says the club will tap its global reach

Speaking alongside Madhavji, Helgosson discussed the scale of the club’s audience, noting that the club is as big in all parts of the world as they are in France, even bigger in some places. Heckman also added contact to the club’s global footprint, noting the number of players they have from diverse countries. “A team in Paris has stars from Argentina, Brazil, Italy, England, and Germany. When you claimed half a billion fans, it sounded ludicrous — but it’s actually true,” he said.

Founded in 1970, PSG has grown into one of the most recognizable brands in world football. With its digital presence expanding, the club is prepared to unveil this new model of sports engagement. However, the strategy isn’t about just the reach, it is about building a meaningful and persistent relationship with its fans. The platform adds physical, digital, and blockchain-based tools to shape that interaction.

“We dominated social, online today. And we also want to dominate in on-chain and all tokenized ways,” Helgosson said. “We want to engage our fan base across what we do offline, online today — and on-chain tomorrow.”

Helgosson also mentioned that the club has taken some financial bets on Bitcoin, noting that it took some of its fiat reserves and allocated it into Bitcoin last year. He added that they are the largest club doing it globally.

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