Crypto Content Decline Forces Smarter Posting on X

Nikita Bier, X’s Head of Product, recently explained why crypto content is losing visibility. In a January 10, 2026 post, he said users are hurting their own reach by overusing low-value replies like “gm” spam. He called this effect “suicide”, stressing that the platform’s algorithm is not hiding posts.

The post sparked discussions in the crypto community on crypto content decline. Many users agreed that repeated content and buzzwords are reducing the trust in crypto updates.

What Bier Means by “Suicide”

Bier used the term “suicide” because users limit their own reach. X restricts the number of posts a person can view each day. When users spend this reach on pointless replies, they reduce exposure for important updates, like project announcements.

In addition, posting too many low-quality messages pushes valuable content down. Bier emphasized that creators need to focus on high-quality posts rather than wasting reach on one-word or spammy replies.

Limited Daily Reach

According to Bier, the average user sees only 20–30 posts per day. Therefore, if low-value content dominates, crucial crypto updates get buried. This explains why some observers feel crypto content is “dying.”

Moreover, users focusing on repetitive greetings, spam or buzzwords accidentally harm visibility for more meaningful content. As a result, creators must adapt their posting strategies to make an impact.

Community Reaction

A lot of users were frustrated with repetitive posts and low-quality updates. While some suggested project teams plan content more carefully to maximize exposure. Meanwhile, others noted that clear updates, announcements, and informative threads perform far better than trendy one-liners.

Tips for Crypto Creators

Experts advise crypto content creators to prioritize quality over quantity. By posting meaningful updates, they can make sure that their audience sees important information.

In addition, understanding X’s limits allows creators to schedule posts wisely. This prevents self-sabotage and increases engagement with followers.

Reviving Crypto Content

Bier’s statement highlights that crypto content decline is not because of algorithms. Instead, creators and users need to change their habits. Therefore, focusing on valuable, clear, and well-written posts can gain trust and visibility in the crypto space.

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