Blum Trading App Lands in South Korea and Hosts Event to Select Miss Blum

Juan Allan

Blum, a leading decentralized trading platform created by former Binance executives Gleb Kostarev and Vlad Smerkis, is expanding its reach in South Korea with an exciting event to crown Miss Blum. The event, in collaboration with Korea’s Vote to Earn (V2E) platform MissW, began with a spectacular launch at the global blockchain conference Consensus 2025 in Hong Kong last February and will continue in Seoul at the WEPLE Gallery on April 5, 2025.

Blum, trusted by over 91 million users, is strengthening its presence in Korea through this partnership with MissW, a platform connecting Web2 influencers to the Web3 space. This collaboration underscores Blum’s commitment to engaging with the dynamic Korean crypto community, one of the most exciting and rapidly growing markets in the blockchain industry.

The Miss Blum Campaign

The Miss Blum campaign is designed in three key phases, with offline events in major blockchain hubs: Hong Kong, Seoul, and Dubai. At the heart of the campaign is a voting competition featuring three top influencers from MissW. To participate, users must complete interactive tasks, earning voting rights and encouraging deeper community engagement. Voters will receive special gifts from the influencers, and when the winning influencer’s meme token launches on Blum Memepad in May 2025, they will receive token allocations as rewards.

The Seoul event on April 5, 2025, will be held at the WEPLE Gallery, Korea’s largest digital gallery and the home of the MissW project. Known for its cutting-edge exhibitions and Web3 initiatives, WEPLE Gallery will provide the perfect backdrop for this exciting event, bringing together influencers, blockchain enthusiasts, and industry leaders. The journey will culminate at Token2049 in Dubai on April 30, 2025, where the final winner of Miss Blum will be chosen.

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