• bitcoinBitcoin (BTC) $ 95,836.00
  • ethereumEthereum (ETH) $ 1,834.29
  • tetherTether (USDT) $ 1.00
  • xrpXRP (XRP) $ 2.20
  • bnbBNB (BNB) $ 599.56
  • solanaSolana (SOL) $ 146.04
  • usd-coinUSDC (USDC) $ 0.999900
  • dogecoinDogecoin (DOGE) $ 0.175995
  • cardanoCardano (ADA) $ 0.701080
  • tronTRON (TRX) $ 0.247250
  • staked-etherLido Staked Ether (STETH) $ 1,833.14
  • wrapped-bitcoinWrapped Bitcoin (WBTC) $ 95,710.00
  • suiSui (SUI) $ 3.26
  • chainlinkChainlink (LINK) $ 14.23
  • avalanche-2Avalanche (AVAX) $ 20.34
  • stellarStellar (XLM) $ 0.269333
  • leo-tokenLEO Token (LEO) $ 8.98
  • usdsUSDS (USDS) $ 0.999930
  • shiba-inuShiba Inu (SHIB) $ 0.000013
  • the-open-networkToncoin (TON) $ 3.08
  • hedera-hashgraphHedera (HBAR) $ 0.181238
  • wrapped-stethWrapped stETH (WSTETH) $ 2,200.29
  • bitcoin-cashBitcoin Cash (BCH) $ 364.01
  • hyperliquidHyperliquid (HYPE) $ 20.55
  • litecoinLitecoin (LTC) $ 86.26
  • polkadotPolkadot (DOT) $ 4.02
  • wethWETH (WETH) $ 1,834.47
  • binance-bridged-usdt-bnb-smart-chainBinance Bridged USDT (BNB Smart Chain) (BSC-USD) $ 0.999423
  • bitget-tokenBitget Token (BGB) $ 4.36
  • moneroMonero (XMR) $ 270.82
  • ethena-usdeEthena USDe (USDE) $ 1.00
  • pi-networkPi Network (PI) $ 0.591064
  • whitebitWhiteBIT Coin (WBT) $ 28.76
  • coinbase-wrapped-btcCoinbase Wrapped BTC (CBBTC) $ 95,875.00
  • wrapped-eethWrapped eETH (WEETH) $ 1,952.15
  • pepePepe (PEPE) $ 0.000008
  • daiDai (DAI) $ 0.999686
  • aptosAptos (APT) $ 5.17
  • susdssUSDS (SUSDS) $ 1.05
  • okbOKB (OKB) $ 51.24
  • bittensorBittensor (TAO) $ 351.17
  • uniswapUniswap (UNI) $ 5.09
  • nearNEAR Protocol (NEAR) $ 2.43
  • blackrock-usd-institutional-digital-liquidity-fundBlackRock USD Institutional Digital Liquidity Fund (BUIDL) $ 1.00
  • ondo-financeOndo (ONDO) $ 0.876078
  • aaveAave (AAVE) $ 176.58
  • gatechain-tokenGate (GT) $ 21.62
  • ethereum-classicEthereum Classic (ETC) $ 16.53
  • internet-computerInternet Computer (ICP) $ 4.70
  • kaspaKaspa (KAS) $ 0.094375
  • mantleMantle (MNT) $ 0.731030
  • crypto-com-chainCronos (CRO) $ 0.089189
  • tokenize-xchangeTokenize Xchange (TKX) $ 30.58
  • render-tokenRender (RENDER) $ 4.55
  • official-trumpOfficial Trump (TRUMP) $ 11.15
  • vechainVeChain (VET) $ 0.025947
  • usd1-wlfiUSD1 (USD1) $ 0.999131
  • ethena-staked-usdeEthena Staked USDe (SUSDE) $ 1.17
  • polygon-ecosystem-tokenPOL (ex-MATIC) (POL) $ 0.230258
  • lombard-staked-btcLombard Staked BTC (LBTC) $ 95,985.00
  • cosmosCosmos Hub (ATOM) $ 4.22
  • fasttokenFasttoken (FTN) $ 4.29
  • fetch-aiArtificial Superintelligence Alliance (FET) $ 0.686148
  • algorandAlgorand (ALGO) $ 0.207101
  • filecoinFilecoin (FIL) $ 2.66
  • sonic-3Sonic (prev. FTM) (S) $ 0.545712
  • ethenaEthena (ENA) $ 0.292251
  • jupiter-perpetuals-liquidity-provider-tokenJupiter Perpetuals Liquidity Provider Token (JLP) $ 4.10
  • arbitrumArbitrum (ARB) $ 0.318942
  • celestiaCelestia (TIA) $ 2.44
  • first-digital-usdFirst Digital USD (FDUSD) $ 1.00
  • solv-btcSolv Protocol SolvBTC (SOLVBTC) $ 95,570.00
  • kucoin-sharesKuCoin (KCS) $ 10.76
  • bonkBonk (BONK) $ 0.000016
  • worldcoin-wldWorldcoin (WLD) $ 0.958815
  • makerMaker (MKR) $ 1,497.73
  • nexoNEXO (NEXO) $ 1.25
  • jupiter-exchange-solanaJupiter (JUP) $ 0.429775
  • quant-networkQuant (QNT) $ 85.63
  • flare-networksFlare (FLR) $ 0.018913
  • blockstackStacks (STX) $ 0.779951
  • binance-staked-solBinance Staked SOL (BNSOL) $ 153.17
  • xdce-crowd-saleXDC Network (XDC) $ 0.073882
  • optimismOptimism (OP) $ 0.680332
  • binance-peg-wethBinance-Peg WETH (WETH) $ 1,833.77
  • eosEOS (EOS) $ 0.720459
  • virtual-protocolVirtuals Protocol (VIRTUAL) $ 1.67
  • fartcoinFartcoin (FARTCOIN) $ 1.08
  • sei-networkSei (SEI) $ 0.208490
  • kelp-dao-restaked-ethKelp DAO Restaked ETH (RSETH) $ 1,909.10
  • usdt0USDT0 (USDT0) $ 0.999694
  • immutable-xImmutable (IMX) $ 0.565236
  • story-2Story (IP) $ 3.69
  • paypal-usdPayPal USD (PYUSD) $ 0.999551
  • injective-protocolInjective (INJ) $ 9.64
  • curve-dao-tokenCurve DAO (CRV) $ 0.697494
  • binance-bridged-usdc-bnb-smart-chainBinance Bridged USDC (BNB Smart Chain) (USDC) $ 0.999215
  • the-graphThe Graph (GRT) $ 0.092354
  • wbnbWrapped BNB (WBNB) $ 599.18
  • rocket-pool-ethRocket Pool ETH (RETH) $ 2,079.35
  • dexeDeXe (DEXE) $ 14.35
  • tether-goldTether Gold (XAUT) $ 3,253.61
  • polygon-bridged-usdt-polygonPolygon Bridged USDT (Polygon) (USDT) $ 1.00
  • raydiumRaydium (RAY) $ 2.68
  • jasmycoinJasmyCoin (JASMY) $ 0.016079
  • pax-goldPAX Gold (PAXG) $ 3,254.18
  • iotaIOTA (IOTA) $ 0.206377
  • msolMarinade Staked SOL (MSOL) $ 188.29
  • arbitrum-bridged-wbtc-arbitrum-oneArbitrum Bridged WBTC (Arbitrum One) (WBTC) $ 95,822.00
  • flokiFLOKI (FLOKI) $ 0.000079
  • clbtcclBTC (CLBTC) $ 96,214.00
  • jupiter-staked-solJupiter Staked SOL (JUPSOL) $ 161.37
  • bitcoin-svBitcoin SV (BSV) $ 37.16
  • solv-protocol-solvbtc-bbnSolv Protocol xSolvBTC (XSOLVBTC) $ 95,135.00
  • lido-daoLido DAO (LDO) $ 0.819299
  • bittorrentBitTorrent (BTT) $ 0.00000073
  • theta-tokenTheta Network (THETA) $ 0.707239
  • mantle-staked-etherMantle Staked Ether (METH) $ 1,953.61
  • galaGALA (GALA) $ 0.015600
  • the-sandboxThe Sandbox (SAND) $ 0.281690
  • heliumHelium (HNT) $ 3.78
  • coredaoorgCore (CORE) $ 0.687230
  • kaiaKaia (KAIA) $ 0.117186
  • walrus-2Walrus (WAL) $ 0.546558
  • solayerSolayer (LAYER) $ 3.15
  • usual-usdUsual USD (USD0) $ 0.997895
  • pudgy-penguinsPudgy Penguins (PENGU) $ 0.010204
  • ethereum-name-serviceEthereum Name Service (ENS) $ 19.16
  • pancakeswap-tokenPancakeSwap (CAKE) $ 1.99
  • usdx-money-usdxStables Labs USDX (USDX) $ 0.994430
  • flowFlow (FLOW) $ 0.379566
  • ondo-us-dollar-yieldOndo US Dollar Yield (USDY) $ 1.11
  • renzo-restaked-ethRenzo Restaked ETH (EZETH) $ 1,916.34
  • tezosTezos (XTZ) $ 0.555325
  • zcashZcash (ZEC) $ 35.92
  • dogwifcoindogwifhat (WIF) $ 0.566266
  • based-brettBrett (BRETT) $ 0.056655
  • chain-2Onyxcoin (XCN) $ 0.016709
  • decentralandDecentraland (MANA) $ 0.299425
  • pendlePendle (PENDLE) $ 3.32
  • sonic-bridged-usdc-e-sonicSonic Bridged USDC.e (Sonic) (USDC.E) $ 0.999900
  • jito-governance-tokenJito (JTO) $ 1.60
  • aerodrome-financeAerodrome Finance (AERO) $ 0.638233
  • pyth-networkPyth Network (PYTH) $ 0.141284
  • telcoinTelcoin (TEL) $ 0.005503
  • ubtcuBTC (UBTC) $ 98,398.00
  • reserve-rights-tokenReserve Rights (RSR) $ 0.008797
  • true-usdTrueUSD (TUSD) $ 0.999337
  • stakewise-v3-osethStakeWise Staked ETH (OSETH) $ 1,917.69
  • bitcoin-avalanche-bridged-btc-bAvalanche Bridged BTC (Avalanche) (BTC.B) $ 95,760.00
  • spx6900SPX6900 (SPX) $ 0.517477
  • arweaveArweave (AR) $ 7.35
  • beldexBeldex (BDX) $ 0.066811
  • aioz-networkAIOZ Network (AIOZ) $ 0.405440
  • thorchainTHORChain (RUNE) $ 1.34
  • dydx-chaindYdX (DYDX) $ 0.605403
  • bridged-usdc-polygon-pos-bridgeBridged USDC (Polygon PoS Bridge) (USDC.E) $ 0.999900
  • ousgOUSG (OUSG) $ 110.92
  • pumpbtcpumpBTC (PUMPBTC) $ 93,510.00
  • kavaKava (KAVA) $ 0.418607
  • binance-peg-dogecoinBinance-Peg Dogecoin (DOGE) $ 0.175905
  • elrond-erd-2MultiversX (EGLD) $ 15.86
  • tbtctBTC (TBTC) $ 95,325.00
  • deepDeepBook (DEEP) $ 0.175538
  • ecasheCash (XEC) $ 0.000021
  • movementMovement (MOVE) $ 0.168652
  • apenftAPENFT (NFT) $ 0.00000042
  • l2-standard-bridged-weth-baseL2 Standard Bridged WETH (Base) (WETH) $ 1,834.18
  • neoNEO (NEO) $ 5.81
  • grassGrass (GRASS) $ 1.48
  • hashnote-usycHashnote USYC (USYC) $ 1.08
  • starknetStarknet (STRK) $ 0.130727
  • usdbUSDB (USDB) $ 0.999952
  • mantra-daoMANTRA (OM) $ 0.421282
  • apecoinApeCoin (APE) $ 0.502201
  • super-oethSuper OETH (SUPEROETH) $ 1,835.45
  • mantle-restaked-ethMantle Restaked ETH (CMETH) $ 1,954.87
  • axie-infinityAxie Infinity (AXS) $ 2.41
  • beam-2Beam (BEAM) $ 0.007325
  • chilizChiliz (CHZ) $ 0.039917
  • matic-networkPolygon (MATIC) $ 0.230264
  • conflux-tokenConflux (CFX) $ 0.073024
  • arbitrum-bridged-weth-arbitrum-oneArbitrum Bridged WETH (Arbitrum One) (WETH) $ 1,834.40
  • berachain-beraBerachain (BERA) $ 3.07
  • wormholeWormhole (W) $ 0.079385
  • olympusOlympus (OHM) $ 22.04
  • popcatPopcat (POPCAT) $ 0.365371
  • compound-governance-tokenCompound (COMP) $ 39.98
  • akash-networkAkash Network (AKT) $ 1.44
  • ether-fi-staked-ethether.fi Staked ETH (EETH) $ 1,830.07
  • justJUST (JST) $ 0.035958
  • mantle-bridged-usdt-mantleMantle Bridged USDT (Mantle) (USDT) $ 0.999160
  • mimblewimblecoinMimbleWimbleCoin (MWC) $ 32.06
  • morphoMorpho (MORPHO) $ 1.33
  • plumePlume (PLUME) $ 0.173565
  • roninRonin (RON) $ 0.547470
  • saros-financeSaros (SAROS) $ 0.131444
  • sun-tokenSun Token (SUN) $ 0.017902
  • axelarAxelar (AXL) $ 0.361562
  • cgeth-hashkey-cloudcgETH Hashkey Cloud (CGETH.HASH) $ 1,881.81

Cardano Faces a Unique ‘Problem’—Top Insider Explains Why

0 5

Cardano Faces a Unique ‘Problem’—Top Insider Explains Why

  • Cardano, a third-generation blockchain platform, is confronting a distinctive challenge that extends beyond technological hurdles, Marketing.
  • This comes from Tim Harrison, Executive VP of Community & Ecosystem at Input Output, who has been a key player in the Cardano ecosystem since 2019.

Cardano (ADA), known for its research-driven approach to blockchain development, is facing some challenges when it comes to growth, and according to Tim Harrison, Executive VP of Community & Ecosystem at Input Output (IO), the issue isn’t just about marketing, at least, not in the traditional sense.

“I’ve been doing a LOT of thinking about marketing,” Tim recently shared. “More specifically, Cardano’s so-called ‘marketing problem.” Tim’s been with Cardano since 2019, back when the whole crypto market, not just Cardano, was struggling. He’s seen the ups and downs, and he’s the first to admit he’s not entirely objective.

But his insight is rooted in years of experience. And what he’s been hearing from the community lately? It hits home. “We don’t just need more marketing. We need better marketing, smarter, more strategic, more aligned.”

Not a Lack of Progress, But a Lack of Visibility

Cardano’s community has done something remarkable. Without flashy ads or empty hype, it pushed the platform into the top ten cryptocurrencies with a market capitalization of $25.1 billion just after Dogecoin (DOGE). But the reality is, even the best technology needs a spotlight. It needs a clear voice, especially for people who aren’t already immersed in the project.

The platform does have standout features. To begin with, it uses a UTXO model (short for Unspent Transaction Output), similar to Bitcoin’s, but with its own twist, called Extended UTXO (eUTXO). Then there is liquid staking, which is an option where users can stake their ADA to help secure the network and earn rewards, without locking their funds.

Cardano also has a decentralized governance system that’s still evolving but improving steadily. The idea is to give the community more power over how the platform develops over time, instead of relying on a small group of decision-makers.

But here’s the catch: without real-world usage, all those features are just potential. As Tim puts it, “Marketing isn’t the goal. Growth is. Real growth. Real usage. Real DApps solving real problems.” As Tim Harrison points out, some things are already becoming clear about what Cardano really needs to move forward.

First, it needs solid research, not just surface-level analysis, but a deep understanding of where the platform currently stands and where it realistically can go. It also needs a go-to-market strategy that isn’t built in isolation but shaped and backed by the community itself.

On top of that, he said ”Support for strategic partnerships and grassroots advocacy”, and maybe most importantly, Cardano needs a unified, accessible narrative that speaks to people outside the crypto bubble.

This is about creating a strategy that helps developers clearly see the value of Cardano’s tools, helps businesses understand how it can solve real-world challenges, and ensures users feel empowered rather than overwhelmed by complexity. Tims concluded, “We need to invest in communicating better. Smarter. Together. And together here means not centralised, but coherent.”

Currently, Cardano is trading at the price of $0.7136, with an increase of 1.50% in the past day and a slight decrease of 1.29% in the past week.

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